Routledge
Unlocking Strategic Innovation (English, Datta Surja | Sandeep Roy | Tobias Kutzewski)
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About the Book
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, 'The Four Rs of Competitive Success', is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how co…
ISBN: 9780367322496
Book Specifications
| ISBN-13 | 9780367322496 |
| ISBN-10 | 0367322498 |
| Publisher | Routledge |
| Category | Routledge |
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