Gabler Verlag
Unternehmenskommunikation Bei Privatisierungen Öffentlicher Unternehmen (English, Sebastian Dettmers | Prof Dr Dr H. C. Mult Heribert Meffert)
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Product Description
About the Book
Sebastian Dettmers untersucht die Akzeptanz von Privatisierungen am Beispiel der Deutschen Bahn AG. Er analysiert das Zustandekommen der �ffentlichen Meinung zur Privatisierung auf gesellschaftlicher und individueller Ebene und entwickelt Anforderungen an eine zielgruppenspezifische Kommunikationsstrategie.
ISBN: 9783834910455
Book Specifications
| ISBN-13 | 9783834910455 |
| ISBN-10 | 3834910457 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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