Deutscher Universitatsverlag
Unternehmensreputation Und Stakeholder-Loyalität (English, Sabrina Helm)
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About the Book
Vor dem Hintergrund aktueller Ansätze der Reputationsforschung analysiert Sabrina Helm Entstehung, Veränderung und Auswirkungen des Rufes von Unternehmen. Anhand einer empirischen Untersuchung stellt sie die Bedeutung des guten Rufes für einen zentralen Erfolgsindikator von Unternehmen heraus: die Loyalität von Kunden, Aktionären und Mitarbeitern.
ISBN: 9783835008038
Book Specifications
| ISBN-13 | 9783835008038 |
| ISBN-10 | 383500803X |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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