Management
Verbandsmarketing (English, Matthias Mono)
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Product Description
About the Book
Dieses Buch zeigt anhand zahlreicher Beispiele, da Marketing auch für Verbände ein erfolgversprechendes Führungskonzept darstellt. Es werden Einflu grö en der Verbandsarbeit analysiert und mögliche Marketingziele und -strategien vorgestellt.
ISBN: 9783824462131
Book Specifications
| ISBN-13 | 9783824462131 |
| ISBN-10 | 3824462133 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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