Gabler Verlag
Verkaufswettbewerbe (English, Holger Bub)
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Product Description
About the Book
In schwierigen Marktsituationen steigt die Nachfrage nach Verkaufswettbewerben. Denn Unternehmen suchen nach wirkungsvollen Instrumenten, um ihre Verkäufer zusätzlich zu motivieren und Umsätze zu steigern. Aber wie plant man einen erfolgreichen Verkaufswettbewerb? Holger J. Bub liefert eine praktische Schritt-für-Schritt-Anleitung für die Konzeption, Durchführung und das Erfolgscontrolling solcher Incentivierungsinstrumente. Fallbeispiele, Checkl…
ISBN: 9783834922076
Book Specifications
| ISBN-13 | 9783834922076 |
| ISBN-10 | 3834922072 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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