Business Science Reference
Virtual Worlds and E-Commerce (English, Barbara Ciaramitaro)
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Product Description
About the Book
With the rise of the collaborative Web 2.0 technologies, the face of e-commerce has evolved from a static presentation of products and services to an interactive participatory relationship with customers. Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use…
ISBN: 9781616928087
Book Specifications
| ISBN-13 | 9781616928087 |
| ISBN-10 | 1616928085 |
| Publisher | Business Science Reference |
| Category | Business Science Reference |
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