Vom Broadcast Zum Personalcast (English, Michael Hermann)

Name: Vom Broadcast Zum Personalcast (English, Michael Hermann)
SKU: isbn-9783824475919
Price: 3508.00 INR
Availability: InStock
ISBN: 9783824475919

By Michael HermannDeutscher Universitatsverlag

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Book Details

ISBN-13	9783824475919
ISBN-10	382447591X

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About the Book

Auf der Basis einer eingehenden Analyse der Bereiche der Medienwertkette wendet Michael Hermann aktuelle wirtschaftswissenschaftliche Instrumente und Konzepte themenspezifisch an, veranschaulicht sie an Beispielen im Bereich des traditionellen Fernsehens und zeigt einen Weg zur Entwicklung individualisierter Medienprodukte auf.

ISBN: 9783824475919

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