Gabler Verlag
Wachstumsstrategien in Der Medienbranche (English, Gerrit Karalus | Harald Hungenberg)
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Product Description
About the Book
Gerrit Karalus wertet aktuelle Wachstumsstrategien bei Zeitungen und Zeitschriften aus und formuliert ein Handlungsmodell, das zeigt, wie die bestehende Ressourcenbasis analysiert und f�r die Wachstumsstrategien genutzt werden kann.
ISBN: 9783834910141
Book Specifications
| ISBN-13 | 9783834910141 |
| ISBN-10 | 3834910147 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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