Management
Warentest Und Konsumgüter-Marketing (English, Wolfgang Fritz)
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About the Book
Der nicht-kommerzielle vergleichende Warentest hat sich in der Bundesrepublik Deutschland inzwischen zum vielleicht wichtigsten Instrument der Verbraucherpolitik entwickelt. Sein erheblicher Einflu auf das Verhalten der Wirtschaftssubjekte wurde bisher jedoch überwiegend durch solche Untersuchungen empirisch belegt, die sich auf den Bereich des Konsumentenverhaltens beziehen. Empirische Studien zu Warentestwirkungen in Industrie und Handel sind d…
ISBN: 9783409136006
Book Specifications
| ISBN-13 | 9783409136006 |
| ISBN-10 | 3409136002 |
| Publisher | Gabler Verlag |
| Category | Management |
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