Web Analytics: An Hour a Day
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Product Description
"Web Analytics" by Avinash Kaushik, published by Wiley. Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company's bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Book details: published 2010. Order now on BookShops.in with fast, reliable delivery across India.
Book Specifications
| ISBN-13 | 9780470525517 |
| ISBN-10 | 0470525517 |
| Publisher | Sybex |
| Category | General Books |
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