Web Systems Design and Online Consumer Behavior (English, Yuan Gao)

Name: Web Systems Design and Online Consumer Behavior (English, Yuan Gao)
SKU: isbn-9781591403272
Price: 4826.00 INR
Availability: InStock
ISBN: 9781591403272

By Yuan GaoIdea Group Publishing

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About the Book

Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, ps…

ISBN: 9781591403272

Book Specifications

ISBN-13	9781591403272
ISBN-10	1591403278
Publisher	Idea Group Publishing
Category	Art History

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