Gabler Verlag
Wechselverhalten Von Industriellen Nachfragern (English, Dorith Mayer)
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Product Description
About the Book
Dorith Mayer untersucht die Markenbindung im Kontext der Wechselentscheidung industrieller Nachfrager. Sie entwickelt einen konzeptionellen Bezugsrahmen, der die ökonomische und verhaltenswissenschaftliche Perspektive auf das Kaufverhalten von industriellen Nachfragern integriert.
ISBN: 9783834919465
Book Specifications
| ISBN-13 | 9783834919465 |
| ISBN-10 | 3834919462 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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