Gabler Verlag
Wenn Käufer Streiken (English, Markus Schweizer | Thomas Rudolph)
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Product Description
About the Book
Die Grö e der Sortimente nimmt zu, die Produkte werden komplexer - und austauschbar. Die Folge: Kunden fühlen sich verwirrt und überfordert. Consumer Confusion hei t das Stichwort. Um der Vielfalt Herr zu werden, informieren sie sich bei Experten oder verschieben den Kauf. Im schlimmsten Fall verweigern sie den Konsum. Was können Hersteller und Händler konkret tun, wenn Käufer streiken und die Umsätze einbrechen? Thomas Rudolph und Markus Schweiz…
ISBN: 9783322825032
Book Specifications
| ISBN-13 | 9783322825032 |
| ISBN-10 | 3322825035 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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