Gabler Verlag
Werbe- Und Markenforschung (English, Andreas Strebinger | Wolfgang Mayerhofer | Helmut Kurz)
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Product Description
About the Book
Renommierte Wissenschaftler und namhafte Marketingexperten pr�sentieren in 19 Beitr�gen einen �berblick �ber aktuelle Themen der Werbe- und Markenforschung. Auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien besch�ftigen sie sich mit - Entwicklungstendenzen in Markenwesen und Werbeforschung - neuen Anwendungsfeldern des Markenmanagements( B-to-B-Branding, Kulturbranding, Political Branding, Branding v…
ISBN: 9783834903952
Book Specifications
| ISBN-13 | 9783834903952 |
| ISBN-10 | 3834903957 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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