Management
Werbemanagement (English, Fritz Unger)
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Product Description
About the Book
Das vorliegende Werk ist nicht primär als eine wissenschaftliche Abhandlung zu verstehen. Der Autor stellt vielmehr vor dem Hintergrund wissenschaftlicher Erkenntnisse dar, wie Werbung im konkreten Management ausgehend von Problemdefinitionen realisiert wird. Übliche Verfahren werden aus dem Erfahrungshorizont des Autors dabei fallweise auch kritisiert. Im Mittelpunkt steht nicht so sehr die Frage, wie Werbung zu gestalten ist (diesem Aspekt ist…
ISBN: 9783642476853
Book Specifications
| ISBN-13 | 9783642476853 |
| ISBN-10 | 3642476856 |
| Publisher | Physica-Verlag |
| Category | Management |
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