Deutscher Universitatsverlag
Werbemonitoring (English, Oliver Nickel)
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Book Details
| ISBN-13 | 9783824465910 |
| ISBN-10 | 3824465914 |
Product Description
About the Book
Angesichts des hohen Grades an Kommunikationskonkurrenz und Austauschbarkeit ist die Analyse der Werbeinhalte der Wettbewerber eine wesentliche Voraussetzung f�r eine wirksame Werbung. Oliver Nickel entwickelt daf�r ein effizientes und standardisiertes Verfahren.
ISBN: 9783824465910
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