Gabler Verlag
Werben Sie Richtig? (English, Joachim Büchner)
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About the Book
In Deutschland werden jährlich rund 3 Milliarden DM, in den Ver- einigten Staaten sogar 8 Milliarden Dollar für Werbung ausgegeben. Diese Beträge machen anschaulich, welche Bedeutung die Werbung in unserem heutigen Wirtschaftsleben erlangt hat. Manche Kaufleute betrachten zwar die Werbekosten immer noch als einen überflüssigen Aufwand; aber die Zeiten, da man nur geruhsam hinter dem Laden- tisch auf die Kundschaft zu warten brauchte, sind dahin.…
ISBN: 9783663125150
Book Specifications
| ISBN-13 | 9783663125150 |
| ISBN-10 | 3663125157 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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