Gabler Verlag
Werbepsychologie (English, Helmut Jacobi)
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Book Details
| ISBN-13 | 9783663125143 |
| ISBN-10 | 3663125149 |
Product Description
About the Book
15 Gerade die ganzheitlich orientierte Psychologie hat sich wohl am langsam- sten einen Einflu auf die Wirtschaftswissenschaft sichern k�nnen, wie das folgende Zitat von Max Weber beweist: "Jede �konomische Betrachtungs- weise �berwindet die Alltagserfahrung nicht etwa in der Art und Richtung der Psychologie, sondern so ziemlich in der gerade entgegengesetzten. Sie zerlegt nicht etwa innere Erlebnisse der Alltagserfahrung in psychische oder psych…
ISBN: 9783663125143
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