Gabler Verlag
Werbetheorie Und Werbeentscheidung (English, Folkard Edler)
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Product Description
About the Book
Die Werbung hat im wirtschaftlichen und gesellschaftlichen Leben eine ständig wachsende Bedeutung. Es ist daher selbstverständlich, da sie unter den verschiedensten Gesichtspunkten intensiv und manchmal emotional dis- kutiert und häufig kritisch beurteilt wird. In diesen Diskussionen, die ihren Niederschlag in der Literatur der verschiedenen Fachgebiete gefunden haben, kommt zum Ausdruck, da ein annähernd einheitliches Bild der Werbung, ihrer Auf…
ISBN: 9783663040224
Book Specifications
| ISBN-13 | 9783663040224 |
| ISBN-10 | 3663040224 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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