Vs Verlag Fur Sozialwissenschaften
Werbewirkungsanalyse (English, Gerold Behrens)
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About the Book
Ober Werbung ist viel polemisiert worden. Nicht zuletzt deshalb, weil so wenig iiber die Wirkung von Werbung bekannt ist. Diese Arbeit soll dazu beitragen, uniibersichtliche Zusammenhange aufzuhellen. Urn dieses Ziel zu erreichen, wur- den neben den Ergebnissen der Lern- und Wahrnehmungsforschung vor allem Untersuchungen der Gedachtnispsychologie ausgewertet - ein Forschungsgebiet, auf dem in den letzten zwanzig J ahren erhebliche Fortschritte er…
ISBN: 9783531113463
Book Specifications
| ISBN-13 | 9783531113463 |
| ISBN-10 | 3531113461 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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