Management
Wertesystem-Segmentierung Im Automobilmarketing (English, Hansjörg Gaus)
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Product Description
About the Book
Im Rahmen einer empirischen Untersuchung im Automobilbereich zeigt der Autor, dass Systeme abstrakter Werte das Kaufverhalten beeinflussen und sich vor allem über intermediäre kognitive Konstrukte wie bereichsspezifische Werte, Nutzenerwartungen und Einstellungen auswirken.
ISBN: 9783824471324
Book Specifications
| ISBN-13 | 9783824471324 |
| ISBN-10 | 3824471329 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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