Gabler Verlag
Wettbewerbsfaktor Kreativität (English, Hans-Jörg Bullinger | Sibylle Hermann)
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Product Description
About the Book
Bullinger/Hermann zeigen, wie Unternehmen unterschiedlicher Gr� e und Branche mit den immer wichtiger werdenden Ressourcen "Wissen und Kreativit�t" umgehen und wie sie die kreativen Eigenschaften und F�higkeiten ihres Unternehmens, und hier nicht nur die der Mitarbeiter, "messen", aktivieren und u.a. f�r den Aufbau neuer Gesch�ftsfelder nutzen. Anhand von Fallstudien werden die Vorgehensweisen und praktischen Erfahrungen verschiedener Unternehmen…
ISBN: 9783409115650
Book Specifications
| ISBN-13 | 9783409115650 |
| ISBN-10 | 340911565X |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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