Business & Economics
Wine Marketing (English, Hall C. Michael)
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Book Details
| ISBN-13 | 9780750654203 |
| ISBN-10 | 0750654201 |
Product Description
About the Book
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the maj…
ISBN: 9780750654203
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