Sciences, Technology & Medicine
Wirtschaftskommunikation (English, Gisela Brunner)
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Book Details
| ISBN-13 | 9783484312135 |
| ISBN-10 | 3484312130 |
Product Description
About the Book
Wirtschaftskommunikation ist immer auch Fachkommunikation und berufliche Kommunikation; sie besitzt ferner typische Merkmale institutionellen Handelns. Das Buch stellt die Vielfalt sprachlicher Formen in der Wirtschaft vor und untersucht besonders die mündliche Wirtschaftskommunikation. Die konkreten Interaktionen im Berufsalltag spiegeln die Komplexität und auch die Widersprüchlichkeit der Anforderungen, denen die MitarbeiterInnen in der Komm…
ISBN: 9783484312135
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