Routledge
Women, Consumption and Paradox (English, de Waal Malefyt Timothy | Maryann McCabe)
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Product Description
About the Book
Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies, and work. This book examines the contradictions and mismatches between women's everyday experiences and market representations. It considers how women themselves exhibit paradoxical behaviour in both resisting and supporting conflicting messages. The volume emph…
ISBN: 9780367463144
Book Specifications
| ISBN-13 | 9780367463144 |
| ISBN-10 | 0367463148 |
| Publisher | Routledge |
| Category | Routledge |
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