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Zur Qualität Von Inbound Centers Im Marketing (English, Alexander Schagen)
Management

Zur Qualität Von Inbound Centers Im Marketing (English, Alexander Schagen)

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About the Book

Inbound Centers - auch als Call Center, Contact Center, Customer Service Center und Customer Care Center bekannt - werden einerseits als künftig wichtigster Kanal im Marketing bewertet und andererseits als unzureichendes Kundenerlebnis kritisiert. In Praxis und Wissenschaft mangelt es an Wissen über Inbound Center Typen, ihre Wirkungen auf die Kundenbeziehungen und qualifizierten Implikationen für das Management. Praxisorientiert untersucht Alexa…

ISBN: 9783834943668

Book Specifications

ISBN-139783834943668
ISBN-103834943665
PublisherSpringer Gabler
CategoryManagement

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