-31% OFFColumbia University Press
Audience Evolution (English, Philip M. Napoli)
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Book Details
| ISBN-13 | 9780231150347 |
| ISBN-10 | 0231150342 |
Product Description
About the Book
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditi…
ISBN: 9780231150347
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