Rowman & Littlefield Publishers
Campaign 2000 (English, William L. Benoit | John P. McHale | Glenn J. Hansen)
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Product Description
About the Book
Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look…
ISBN: 9780742529137
Book Specifications
| ISBN-13 | 9780742529137 |
| ISBN-10 | 0742529134 |
| Publisher | Rowman & Littlefield Publishers |
| Category | Rowman & Littlefield Publishers |
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