Cases on Consumer-Centric Marketing Management (English, VIMI Jham | Sandeep Puri)

Name: Cases on Consumer-Centric Marketing Management (English, VIMI Jham | Sandeep Puri)
SKU: isbn-9781466643574
Price: 4820.00 INR
Availability: InStock
ISBN: 9781466643574

By VIMI Jham | Sandeep PuriBusiness Science Reference

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ISBN-13	9781466643574
ISBN-10	1466643579

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About the Book

As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental resear…

ISBN: 9781466643574

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