Laurence King
Copywriting Third Edition (English, Mark Shaw)
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Product Description
About the Book
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studie…
ISBN: 9781529420241
Book Specifications
| ISBN-13 | 9781529420241 |
| ISBN-10 | 1529420245 |
| Publisher | Laurence King |
| Category | Laurence King |
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