Business & Economics
The Brand Book (English, Daryl Fielding)
₹998
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Book Details
| ISBN-13 | 9781529420173 |
| ISBN-10 | 1529420172 |
Product Description
About the Book
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles th…
ISBN: 9781529420173
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