Corporate Social Responsibility Aus Konsumentensicht (English, Marion Rommelspacher)

Name: Corporate Social Responsibility Aus Konsumentensicht (English, Marion Rommelspacher)
SKU: isbn-9783834935335
Price: 4601.00 INR
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ISBN: 9783834935335

By Marion RommelspacherGabler Verlag

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Book Details

ISBN-13	9783834935335
ISBN-10	3834935336

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About the Book

Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter CSR-Informationen sondern vielmehr auf Grundlage ihres Markenwissens bilden. Darüber hinaus spielt die Quelle zusätzlicher Informationen für den CSR-Informationsstand weniger eine Rolle als der Umfang der kommunizierten CSR-Aktivitäten. Die Ergebnisse weisen auf einen Einfluss der CSR-Beurteilung auf die Kaufbereitschaft v…

ISBN: 9783834935335

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