Management
Culture Encounter and Komplementäres Marketing (English, Guido Brune)
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Product Description
About the Book
In hochentwickelten Industriewirtschaften gewinnen die Marktbeziehungen zwischen den Wirtschaftssubjekten eine neue Qualitiit. Sie entfernen sich in ibren Auspragungen von materiell gebundenen Nutzenkategorien und sind zunehmend durch ihre Bedeutung fUr soziale Sinnstiftungen bestimmt. In dieser Weise haben sie eine wichtige Funktion bei der Ausdifferenzierung von Lebensstilen der Konsumenten, die eine Tendenz von Individualisierung in sich birgt…
ISBN: 9783824400904
Book Specifications
| ISBN-13 | 9783824400904 |
| ISBN-10 | 3824400901 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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