
Management
Customer-Centric Marketing Strategies (English, Hans-Ruediger Kaufmann | Mohammad Fateh Ali Khan Panni)
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Product Description
About the Book
As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the org…
ISBN: 9781466625242
Book Specifications
| ISBN-13 | 9781466625242 |
| ISBN-10 | 1466625244 |
| Publisher | Business Science Reference |
| Category | Management |
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