Management
Dialogmarketing Perspektiven 2012/2013 (English, Deutscher Dialogmarketing Verband E. V.)
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About the Book
Innovationsstarke Branchen - und dazu zählt das Dialogmarketing ganz eindeutig - benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern. Der Sammelband Dialogmarketing Perspektiven erscheint 2012/2013 bereits im siebten Jahr und vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogma…
ISBN: 9783658020385
Book Specifications
| ISBN-13 | 9783658020385 |
| ISBN-10 | 3658020385 |
| Publisher | Springer Gabler |
| Category | Management |
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