Management
Erfolgreiche Praxisbeispiele Im Online Marketing (English, Jörg Link | Daniela Tiedtke)
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About the Book
Immer mehr Unternehmen besch�ftigen sich mit der Frage der Wirtschaftlichkeit, des richtigen Zeitpunktes sowie der Konzeption und optimalen Ausgestaltung eines eigenen Internet-Auftritts. In dem Buch schildern namhafte und erfolgreiche Unternehmen, welche Marktsituation, Ziele, Strategien und Gestaltungsmerkmale ihrem Internet-Auftritt zugrundeliegen und welche Erfahrungen und Erfolge bislang vorzuweisen sind. "Das Buch ist eine wichtige Informat…
ISBN: 9783642625350
Book Specifications
| ISBN-13 | 9783642625350 |
| ISBN-10 | 3642625355 |
| Publisher | Springer |
| Category | Management |
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