Management
Erfolgreiches Markenmanagement (English, Ulrich Hauser | Mtp Alumini (Hrsg ).)
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Product Description
About the Book
Die Marke stellt das wahre Kapital eines Unternehmens dar. Doch viele Marken sind bereits angeschlagen und drohen unterzugehen. Was ist es, was Marken stark macht? Wie führt man Marken in einer Zeit schneller Veränderungen? Dieses Buch gibt vielfältige Antworten.
ISBN: 9783409188746
Book Specifications
| ISBN-13 | 9783409188746 |
| ISBN-10 | 3409188746 |
| Publisher | Gabler Verlag |
| Category | Management |
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