Management
Fundierung Des Marketing (English, Klaus-Peter Wiedmann | Julia Wandt | Gunnar Mau)
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Product Description
About the Book
Renommierte Fachvertreter aus der Wissenschaft und der unternehmerischen Praxis vermitteln einen fundierten Überblick über den Stand der verhaltenswissenschaftlich geprägten Marketingforschung und verdeutlichen Verbindungslinien zu neueren ökonomischen Theorieansätzen.
ISBN: 9783824480357
Book Specifications
| ISBN-13 | 9783824480357 |
| ISBN-10 | 3824480352 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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