Management
Gabler Lexikon Marketing (English, Manfred Bruhn | Christian Homburg)
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About the Book
In mehr als 4.200 Stichw�rtern bietet Ihnen das Gabler Lexikon Marketing einen breiten �berblick �ber den State-of-the-Art des gesamten Marketing. Dabei orientiert sich die Zusammenstellung der Informationen an einer direkten Anwendung in der Praxis. So k�nnen Sie leicht vorhandenes Wissen auffrischen und neues Wissen erschlie en.
ISBN: 9783409299718
Book Specifications
| ISBN-13 | 9783409299718 |
| ISBN-10 | 3409299718 |
| Publisher | Gabler Verlag |
| Category | Management |
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