Management
Integriertes Zufriedenheitsmanagement in Franchisingnetzwerken (English, Maren Wunderlich)
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About the Book
Maren Wunderlich präsentiert eine wissenschaftliche Überprüfung der Service-Profit Chain in einem Franchisekontext und weist nach, dass sowohl die Franchisenehmer- als auch die Mitarbeiterzufriedenheit unmittelbar und mittelbar Einfluss auf die Zufriedenheit und Bindung der Kunden ausüben. Sie zeigt auf, wie ein integriertes Zufriedenheitsmanagement, das die Franchisenehmer-, Mitarbeiter- und Kundenperspektive gleicherma en berücksichtigt, in der…
ISBN: 9783824483266
Book Specifications
| ISBN-13 | 9783824483266 |
| ISBN-10 | 3824483262 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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