Management
Investitonsgütermarketing Auf Basis Industrieller Beschaffungsentscheidungen (English, Ronald L. Fitzgerald)
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Product Description
About the Book
Mit dieser Arbeit soIl der Versuch unternommen werden, unter Anwendung bewahrter Methoden der Marketingforschung, Beschaffungsentscheidungen und Beschaffungsent- scheidungsprozesse beim Kauf von Industrieanlagen theoretisch und empirisch zu beleuchten. Damit sollletztendlich ein Beitrag zum Investitionsgiitermarketing geleistet werden. Da eine Arbeit wie diese kaum noch ohne Hilfe anderer zu bewerkstelligen ist, gilt mein aufrichtiger Dank allen,…
ISBN: 9783824400249
Book Specifications
| ISBN-13 | 9783824400249 |
| ISBN-10 | 3824400243 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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