Management
Kompensationsgeschäfte Im Internationalen Marketing (English, Claudia Fantapie Altobelli)
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About the Book
Mit diesem Buch liegt eine betriebswirtschaftliche Analyse von Kompensationsgeschäften vor. Trotz der gro en Bedeutung des Kompensationshandels werden solche Geschäfte vielfach als Ergebnis von Ad-hoc-Entscheidungen durchgeführt. Oft wird keine systematische Planung vorgenommen. Eine wissenschaftliche Behandlung dieser Thematik wird ebenfalls vermi t. Dieses Buch liefert damit einen Beitrag zur Schlie ung der Lücke in Forschung und Praxis. Auf de…
ISBN: 9783790808018
Book Specifications
| ISBN-13 | 9783790808018 |
| ISBN-10 | 3790808016 |
| Publisher | Physica-Verlag |
| Category | Management |
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