Management
Kundenrückgewinnung Durch Direktmarketing (English, Uwe Rutsatz)
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Product Description
About the Book
Uwe Rutsatz untersucht anhand umfangreicher empirischer und experimenteller Analysen für den Versandhandel, welche inaktiven Geschäftsbeziehungen wann, in welchem Umfang und wie reaktiviert werden sollten.
ISBN: 9783824478415
Book Specifications
| ISBN-13 | 9783824478415 |
| ISBN-10 | 3824478412 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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