Management
Library Management and Marketing in a Multicultural World (English, James L. Mullins)
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About the Book
Die Beitr�ge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand. Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler Bed�r…
ISBN: 9783598220326
Book Specifications
| ISBN-13 | 9783598220326 |
| ISBN-10 | 3598220324 |
| Publisher | K.G. Saur Verlag |
| Category | Management |
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