Art History
Marken-Design (English, Richard Linxweiler | Mtp E. V. Alumni)
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Product Description
About the Book
Die Markenf�hrung und Markengestaltung stellt die Designer und Manager von Marken vor immer neue Herausforderungen. Vor dem Hintergrund abnehmender Markentreue der Kunden und zunehmenden Preis- und Aktionsk�mpfen mit dem Handel wird immer st�rker �ber die Grunds�tze erfolgreicher Markenf�hrung und Markengestaltung diskutiert. Dieses praxisorientierte Buch beschreibt, wie der Designer und der Markenmanager systematisch die Erfolgsfaktoren ihrer Ma…
ISBN: 9783409214216
Book Specifications
| ISBN-13 | 9783409214216 |
| ISBN-10 | 3409214216 |
| Publisher | Gabler Verlag |
| Category | Art History |
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