Management
Marketing (English, Heribert Meffert | Manfred Bruhn | Christoph Burmann)
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Product Description
About the Book
Absatzwirtschaftliche Probleme der Untemehmung werden seit gerau- mer Zeit unter dem Aspekt einer bewuBt marktorientierten FUhrung dis- kutiert. FUr diese Betrachtungsweise hat sich auch an den deutschsprachi- gen Hochschulen die angelsichsische Bezeichnung "Marketing" durchge- setzl Davon zeugen zahlreiche Lehrprogramme im Grund- und Haupt- studbun. Das vorliegende Lehrbuch "Marketing" wendet sich als "Einfiihrung in die Absatzpolitik" an Studie…
ISBN: 9783409690126
Book Specifications
| ISBN-13 | 9783409690126 |
| ISBN-10 | 3409690123 |
| Publisher | Gabler Verlag |
| Category | Management |
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