Management
Marketing (English, Ulrich Vossebein | Volker Drosse | Ulrich Vossebein)
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Product Description
About the Book
Das Intensivtraining Marketing behandelt die Frage, welche Faktoren ein Unternehmen bei seinen Marketingentscheidungen berücksichtigen muss und zeigt, wie das Verhalten der Konsumenten zumindest ansatzweise zu erklären ist. Aufbauend auf diesen Grundlagen werden die verschiedenen Elemente einer Marketingstrategie sowie die Marketinginstrumente ausführlich diskutiert. Abschlie end erfolgt eine kurze Einführung in das Marketing-Controlling. Die dri…
ISBN: 9783409326148
Book Specifications
| ISBN-13 | 9783409326148 |
| ISBN-10 | 3409326146 |
| Publisher | Gabler Verlag |
| Category | Management |
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