Management
Marketing in Der It-Branche (English, Andreas Esslinger | Gerhard Versteegen | Katja Häußer)
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About the Book
Die IT-Branche hat in Bezug auf Marketing noch einen gro en Nachholbedarf, dem das Buch entgegenkommt. Die Autoren verf�gen �ber jahrzehntelange Marketingerfahrung, die sich in diesem How-to-do-Leitfaden mit vielen Praxis-Beispielen widerspiegelt. Sie behandeln anwendungsbezogen die wichtigsten Elemente des Marketing - angefangen von unterschiedlichen Marketingstrategien, �ber Corporate Design bis hin zu den verschiedenen Marketing-Instrumenten.…
ISBN: 9783642624209
Book Specifications
| ISBN-13 | 9783642624209 |
| ISBN-10 | 3642624200 |
| Publisher | Springer |
| Category | Management |
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