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Marketingforschung Und Käuferverhalten (English, Heribert Meffert)
Management

Marketingforschung Und Käuferverhalten (English, Heribert Meffert)

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Erfolgreiche marktorientierte Untemehmensftihrung zeichnet sich heute durch ein friih zeitiges Erkennen veranderter Markt- und Wettbewerbssituationen aus, urn proaktiv das Marktgeschehen zu beeinflussen . Immer komplexere und dynamischere Marktbedingun gen stellen die Untemehmensftihrung hierbei vor eine besondere Herausforderung. Die Erfassung fundierter und aktueller Erkenntnisse tiber die Reaktionen der Marktteilnehmer auf der Grundlage modeme…

ISBN: 9783409236065

Book Specifications

ISBN-139783409236065
ISBN-103409236066
PublisherGabler Verlag
CategoryManagement

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