Management
Marktorientiertes Zielkostenmanagement Für Rundfunkanstalten (English, Thilo Kastrup)
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Product Description
About the Book
Der Autor untersucht, wie Rundfunkanstalten durch ein marktorientiertes Zielkostenmanagement (Target Costing) einen höheren Einfluss auf die Kostenstruktur von Fernsehprogrammen nehmen können.
ISBN: 9783824404568
Book Specifications
| ISBN-13 | 9783824404568 |
| ISBN-10 | 3824404567 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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